＂Unfamiliar Road to Life＂ broke 1 billion, and the main creation behind it was the biggest winner!

Special feature of 1905 film network　The box office broke 1 billion!

No one expected the film to achieve such a box office result. The director admitted in an interview at the backstage of the China Watch Awards that at first everyone’s internal expectations for the film were only 500 million.

A closer look at the predictions of various platforms before the screening is only 500 million. After all, everyone is more optimistic about another film in the same period in the early stage. In the end, "Unfamiliar Road of Life" surpassed "The King of the Sky" during the May Day holiday.

As of press time, the box office of King of the Sky has exceeded 800 million.

It’s just that for the main creation behind Unfamiliar Life, I may never think that King of the Sky will be a competitor, because the first producers of the two films are from the same company — — Tingdong Film Industry, behind it is the film and television company that thinks the core.

This film and television company, once valued at 2 billion, is more like the "Han Han Center System" in the eyes of many people, but now it seems that it is completing another stage of expansion.

01. Han Han’s Movie Road

The story of Han Han and Xiaoxing Yi started as early as 2015, and they collaborated on the film.

At that time, Han Han not only participated as an artistic director, but also made a guest appearance as "Bai Longma" in the film. This film has also become the first film that Han Han participated in after the establishment of Tingdong Film Industry.

Unexpectedly, the box office finally fell off a cliff, and the word of mouth was not satisfactory. This choice is totally different from Han Han, who wrote vicious comments on the Internet in that blog era.

It’s just that all this is not without warning. As early as 2013, he began to stop writing film reviews on his blog. And — — The most important partner in Han Han’s career once said in an interview that if Han Han doesn’t write film reviews, he wants to save his character and not offend his peers.

Like a joke, it seems sincere. In 2014, he brought the director’s debut. At that time, Tingdong Film had not yet been established. The investors behind the film, Guomai Culture and Bona Film, became the "key peers" behind Han Han.

In the end, the film won 629 million yuan at the box office, and its reputation has remained stable at 7.2 points today, making it the most amazing dark horse work in that summer file. In Bona Film’s later prospectus, it was mentioned that the production cost of "Later Meeting" was 130 million, and the final box office share was 225 million, which shows that the investment return ratio of the film is very considerable.

From the writer’s cross-border racing to Han Han in the film industry, he has a strong star effect. He didn’t simply play with tickets, but also let the market see his commercial potential. In 2015, he founded Tingdong Film.

With the cooperation of the first book, Han Han’s second work is still invested and distributed by Bona. It can also be seen from the prospectus in 2017 that Bona Film paid up to 170 million yuan for the distribution and production of the film to Tingdong Film.

Of course, Bona had invested 350 million yuan in "See you later", and how much money was spent on "Riding the Wind and Waves" in the Spring Festival file? It’s just that the film finally broke through the 1 billion mark at the box office, and both film companies earned it.

The cooperation between Han Han and Bona twice has a deeper binding. In 2017, Bona’s prospectus showed that it invested 250 million yuan in Shanghai Tingdong Film Co., Ltd. and held 12.5% of the shares through the transfer of old shares and capital increase. In addition, Bona also invested in the fruit and wheat culture which has a deeper connection with Han Han.

At the same time, Ali Entertainment (Taobao Film and Youku) was also seen in the producers of "Braving the Wind and Waves", which may also pave the way for the cooperation between Han Han and Ali. Behind Bona’s IPO, Alibaba Pictures is also one of its participants.

In early 2019, Alibaba Pictures announced a strategic investment in Tingdong Film. In the same year, Han Han’s third film was released, and three familiar faces, Bona Film, Alibaba Pictures and Guomai Culture, were still listed.

Needless to say, the fruit and wheat culture needs to be emphasized too much. Since the writer’s time, Han Han has been deeply bound with Lu Jinbo. Almost all kinds of seemingly absurd ideas were put forward by Han Han, and Lu Jinbo tried his best to realize them.

In August 2021, when Guomai Culture announced the listing of A shares, it was discovered that Han Han’s mother Zhou Qiaorong was ranked as the second natural person shareholder with a shareholding ratio of 3.4%.

In addition to these three film companies, another film company transformed from a ticketing platform — — Maoyan Entertainment also appeared in the producers of projects such as Flying Life, and was once again "gilded" for Han Han’s gold-lettered signboard. The connection between the two is far more than that.

02. Han Han’s circle of friends

As a businessman, Han Han pursues more than his own creation.

In 2012, Han Han released a reading APPlication "One One" app. This APP featuring "1 picture, 1 text, 1 question, 1 thing" once became the pre-meal of fast food reading in the era of online students, and gained sufficient capital recognition, and even many imitators appeared later.

Only with the changes in market reading and network habits, those apps of the same type respond to the transformation, while "One One" is still updated while making adjustments. Four years later, Han Han merged ONE APP into Tingdong Film Industry.

Obviously, what he has to do is to let each content end realize IP incubation. During this period, he set up "ONE Lab", focusing on non-fiction literature, and also launched the "Big Bang" essay contest.

He has been using content to stimulate the content, and has given birth to best-selling books such as Skin, I am only one of you from the world, and Silence.

Facts have proved that this model is effective at present, and the film adapted from "I am only one you from the world" has long been finished, only to be officially announced; "Skin" has also been announced to be adapted into a movie. These two works will also be the key works of Han Han and Tingdong Film in IP layout.

Only compared with the past, these layouts are the key to Han Han’s layout. In the past, for a long time, Han Han and the Tingdong film behind him participated in the work, which was more like a greeting from a circle of friends.

As mentioned above, the film that Han Han participated in for the first time was "Unexpectedly" by the Wanhe Tianyi team. Later, when directing the film, Tingdong also saved the emergency again and made up for the investment vacancy; Needless to say, Xiaoxing Yi’s "Unfamiliar Road to Life" is now produced.

During this period, Tingdong also participated in many projects.

In 2017, he successively participated in the peace talks. The former’s main producer is Bona Film, while the latter’s creation is typical of Han Han’s "small town style".

In 2018, Tingdong continued to participate in 2021, and he participated in it again, and the Laurie film behind it was an important partner in Han Han’s "No Future" and "Riding the Wind and Waves".

Especially in the participation of "King of the Sky", we can also see that Tingdong Film is trying to "go to Han Han". If this is just a label, then another low-cost work "Playing with Fire" by Tingdong Film is more possible.

Yu Meng, senior vice president of Tingdong Film, once said in an interview, "We try our best to do projects that are not directed by Han Han and try our best to minimize our dependence on him." In his view, a normal film company can’t just rely on a boss to be a director constantly to support the team.

While trying to "go to Han Han", Tingdong Film is also deepening the IP attribute created by Han Han in the past — — "Flying Life" will be a remake of the online drama, and the film sequel "Pegasus 2" has also been formally established. The sequel will follow the father-son story of the previous work and tell the story of Zhang Chi’s son.

And "Flying Life" is Han Han’s highest-grossing film so far.

It’s just that in the eyes of many people, Han Han is still the same as before, obsessed with small towns and racing complex that he can’t give up; Some people think that Han Han, who entered middle age, became smooth and began to talk about human feelings. The sharpness of the past has disappeared.

Just in Han Han’s own view, "I think many excellent creators should be businessmen from the first second of his birth."