"Joessi, a poor student" exposed the director’s special feature rebellious girl to perform youth comedy

1905 movie network news Starring by the newcomer Lin Xinyi, Bai Kainan, Laixi, Heimei, Liao Weiwei, Li Libei and other powerful actors joined in. Recently, the filmmaker released a special feature of "Sincere Edition", and Li Kelong, the director in front of the camera, sincerely shared the behind-the-scenes footage of this film.

 

The director’s special edition of "Poor Student Joessi" exposed that Qiao Xi’s original model was based on real people.

Li Kelong, the director of the film Joessi, entered the film industry in 1998. So far, he has made more than 40 films, such as Flower Mantra, Pandora’s Sword, Bad Daughter and The Demon of S4. His masterpieces "Inverse Life" and "Oscar of Lao Wu" won the Fine Film Awards of the State Administration of Radio, Film and Television in 2018 and 2009 respectively; Young Chess King was nominated for the best children’s film in the 16th China Watch Award, the 24th Golden Rooster and Hundred Flowers Film Festival and Beijing International Youth Film Festival. "Bad Daughter" won the Best Film Award at the 3rd Golden Net Awards Film Festival, and Liao Weiwei, one of the heroines of "Joessi, an underachiever", won the Best Actress Award for this film.

In the "Sincere Edition" director special feature exposed this time, Li Kelong, who is both a director and a screenwriter, admitted that the original intention of Joessi, a poor student, came from his own experience. "At that time, as a poor student in the class, I met a good teacher when I was about to give up my studies. Under his guidance and education, I didn’t become a loser, but I became today’s director Li Kelong."

When talking about the role prototype of "Joessi", Li Kelong said, "Creation is the reference of characters, and Joessi comes from the rebellious girls around him at school". At the same time, the director sincerely appeals that "even poor students and rebellious students will have a good future as long as they are well guided, and don’t give them up easily. This is also the original intention and purpose of our story."

 

Lin Xinyi’s perfect interpretation of rebellious students was praised by the director. Joessi, a poor student, showed a panoramic picture of youth after 00.


Lin Xinyi, the heroine of the film "Joessi, an underachiever", was finally chosen by the director, which can be described as one in a million. Lin Xinyi’s spirituality among the post-00 actors is appreciated by everyone.

The director said, "At first, these 16-and 17-year-old children were chosen, and their lack of performance experience was very worrying. In particular, some scenes were too difficult for them to perform, but by telling them about the drama and mobilizing their emotions, they finally completed the performance task very well." It is reported that in addition to a large number of young actors born after 00 in the film, the joining of many powerful actors, such as Laixi, Heimei and Bai Kainan, also adds a lot of color to the performance effect of the film. Their roles as parents, teachers, directors, etc. also show the picture of youth after 00 from different dimensions in a three-dimensional and comprehensive way, which makes the story of Joessi, a poor student, closer to the learning life of high school students.

The film Joessi, an underachiever, tells the story of Joessi, a rebellious girl in high school. With the correct encouragement and guidance of her teacher, she regained her dream and finally turned herself into a youthful comedy, studying hard and being positive. The film will land in national theaters on January 18, 2019.


Why is the 57-year edition of The Romance of the Three Kingdoms so precious? Fortunately, it’s back in the world.

        The comic book Romance of the Three Kingdoms was born in 1950s, and the hot picture book is the memory of a generation. But at present, the 1957 edition is rare. Fortunately, recently, Shanghai People’s Fine Arts Publishing House released the 1957 edition of Romance of the Three Kingdoms.

Romance of the Three Kingdoms comic bookfront coverThe picture on the left shows the first edition in 1957 and the picture on the right shows the second edition.

The inside page of The Romance of the Three Kingdoms is the first edition in 1957 on the left and the second edition on the right.

        The comic book Romance of the Three Kingdoms was born in the 1950s. You lend me picture books, and I lend you picture books. From renting book stands on the street to the library, the intricate character stories such as "Peach Blossom", "Changbanpo" and "Anti-Western Cool" have been passed down from generation to generation. Since the publication of The Romance of the Three Kingdoms, there have been several revisions, among which the first edition to the second edition has changed the most.

        The reason why the 1957 edition of The Romance of the Three Kingdoms is so touching is that in the historical background shortly after liberation at that time, more than 30 painters such as Cheng Shifa, Liu Danzhai, Liu Xiyong, Zhao Sandao, Chen Guangyi and Xu Zhengping were concentrated in the creation of The Romance of the Three Kingdoms, all of whom were famous masters of Chinese painting and masters of comic books in Shanghai. Mr. He Tianjian, a master of Chinese painting, wrote the title of each book, and the bright red shape on one side of each comic book was different. All of them are from the hands of seal engravers such as Mr. Bing, etc. These factors make the 1957 edition of The Romance of the Three Kingdoms, which includes 6941 pictures and 60 volumes, an insurmountable monument.

       However, in the second edition of 1963, all the idealistic things in the adapted Romance of the Three Kingdoms were eliminated, and Zhuge Liang’s dedication was even more prominent. Originally, the cover of Wu Zhangyuan, which was invented by Zhuge Liang without an engine, was changed to a group portrait of Zhuge Liang and others to emphasize Zhuge Liang’s wisdom and weaken Zhuge Liang’s ". After the second edition, the first edition in 1957 disappeared. Since then, there have been two revisions and five editions. At present, the 1957 edition is rare, and a complete collection has become a "rare treasure".

The picture on the left shows the first edition in 1957, with 60 quarts; The picture on the right shows the later revised version, with 64 pages. Because the format is different, the revised edition treats the pictures "across the board".

The picture on the left shows the first edition in 1957, with 60 quarts; The picture on the right shows the later revised version, with 64 pages. Because the format is different, the revised edition treats the pictures "across the board".

        Recently, Shanghai People’s Fine Arts Publishing House concentrated on the original 1957 edition of The Romance of the Three Kingdoms, which was reorganized and published, so that this monumental work, which had been retired for a long time, reappeared in its original appearance. At present, there are still many doubts about the survival and development of comic books, which is tantamount to a song of memories of the glorious past of comic books.

        Chen Yuanshan, the editor who presided over the reprint of this set of books, told the reporter of The Paper (www.thepaper.cn): "We have carefully organized the repair of the missing drawings caused by historical reasons to restore the handwriting. In view of the improper complexity and mixed use of the original book, which is a standardized text, this unification is changed to simplified. Our purpose is to organize, not simply copy. "

        Wen Zeyuan, president of Shanghai People’s Fine Arts Publishing House, believes that there is still hope for the future of comic books: "In a literary word, in the past, we talked about literature from generation to generation, saying that Chu Ci, Han Fu, Tang Poetry and Song Poetry, and Yuan Qu novels. Comic books had the glory of that year, and we have to admit this reality. This art form can’t win the world, and it has changed to some extent. Then we also have to admit another reality. For example, the appearance of Song Ci can’t hide the brilliance of Tang poetry. Now that you say that the picture book has come out, it can’t erase the artistic value of comic books. But you can’t deny that comic books can’t make all the children say,’ Now we don’t read picture books, so we read comic books.’ "

        Wen Zeyuan admits that reprinting the 57th edition of The Romance of The Three Kingdoms is a need of collection in a more sense: "In fact, reprinting the old things is also in response to everyone’s needs, and some comic book lovers like the old ones, so there are nearly 100 kinds of comic books in our People’s Fine Arts Publishing House every year, which should be reprinted continuously every year. If you want to publish a new one, no matter whether it is good or bad, buyers will not buy it because they want to collect the old one, which is the need of collection. "

Due to an oversight, there were some mistakes and omissions in the 1957 edition. In this version, it has been corrected.

The "14th Five-Year Plan" for Digital Economy was issued, and Qi Xin Group’s government and enterprise services boosted industrial digitalization.

On January 12th, the State Council issued the "14th Five-Year Plan for the Development of Digital Economy" (hereinafter referred to as the "Plan"), which defined the development direction of digital economy in the next five years. The "Planning" proposes that by 2025, the digital economy will move towards a comprehensive expansion period, and the added value of the core industries of the digital economy will account for 10% of GDP, and the competitiveness and influence of China’s digital economy will increase steadily.

The Plan makes overall arrangements for the development of digital economy from all aspects, including optimizing and upgrading digital infrastructure, vigorously promoting industrial digital transformation, accelerating digital industrialization, continuously improving the digital level of public services, and improving the digital economy governance system. With the digital economy entering the national policy dividend period, digital infrastructure and digital service-related industries, such as Internet communication, software and information services, and e-commerce that support and serve the industrial transformation, will usher in rare development opportunities, and the platform for digital services of government and enterprises and related enterprises have great development potential.

The digitalization of the industry is speeding up, and the enterprise service platform is accumulating.

According to the 2021 Industrial Internet Development Report of Billion Think Tank, the main battlefield of China’s industrial digitalization is the industrial chain supply chain, and the digitalization of procurement supply chain has become an important starting point for the digital transformation of government and enterprises. Billion think tank "Digital Procurement Development Report 2021" points out that in 2020, the procurement market of non-productive materials such as office supplies, MRO, production accessories and employee benefits in China will reach 10 trillion, and many professional service providers in vertical fields will grow into new forces in digital procurement track. Qi Xin Group, which has been deeply involved in government and enterprise services for 30 years, is one of the representative enterprises.

Qi Xin Group is a leading enterprise in B2B office materials service and SaaS cloud video in China. As early as 2013, Qi Xin Group joined hands with IBM to launch the SAP system, first launched the digital transformation of the bureau, and gradually built an integrated digital platform with business characteristics. Under the background of the development of "sunshine procurement", Qi Xin Group has developed an online centralized procurement mode for office administrative materials, industrial products, enterprise welfare, marketing materials and other materials, and has helped many government and enterprise digital procurement reforms with the comprehensive capabilities of digital platform, commodity supply chain and warehousing delivery.

Driven by the digital economy and the epidemic, the cloud video industry has developed rapidly. Haoshitong, a brand of cloud video conferencing under Qi Xin Group, is one of the early enterprises that entered the cloud video conferencing industry in China. It has accumulated more than 200 intellectual property rights and technologies such as large concurrency and stable QOS transmission technology, and is a rare manufacturer with "AVC and SVC mixed dual engines" in the industry. In recent years, Haoshitong has also introduced the industry-leading cloud video core technologies with completely independent intellectual property rights, such as Super SVC, Nightingale and Linxi algorithm, and created a fully localized one-stop solution, gradually forming a competitive barrier for the development of cloud video segmentation business, which can provide perfect protection for the information construction of various industries.

"B2B+ Cloud Video" develops synergistically, and Qi Xin Group helps digital transformation of key industries.

According to the third quarterly report of Qi Xin Group in 2021, Qi Xin Group achieved an operating income of 6.843 billion yuan from January to September 2021, a year-on-year increase of 12.27%. Under the change of market environment, Qi Xin Group firmly develops its digital business, focusing on B2B and cloud video services, and its overall operation maintains steady development.

In 2021, Qi Xin Group won the bid for major contract customers and its business reserves continued to increase, winning the bid for important projects such as State Grid, China Agricultural Bank multi-provincial branches, China Post multi-provincial branches, China Hangfa, China Huadian Group, China Tobacco Heilongjiang Company and Shaanxi Yanchang Petroleum Materials Group. The order scale of the company’s reserve has grown steadily, and the proportion of B2B large customers such as energy industry, financial industry, political mining industry and other industries continues to lead. The customers of several major industries that Qi Xin Group focuses on are the seven key industries such as industry, commerce, finance and energy mentioned in the Plan to comprehensively deepen digital transformation.

As the head enterprise of SaaS cloud video industry, Haoshitong also accelerated its layout in 2021. In terms of hardware, Haoshitong released a brand-new PaaS video cloud platform, PX800 intelligent cloud video all-in-one machine, X6 "Zhihui" large-screen terminal and other new products to meet the needs of different scenarios. Through the capabilities of video cloud platform and intelligent terminal full-scene scheme, and the audio and video core technical capabilities of independent intellectual property rights, Haoshitong, as an audio and video technology provider, helped the Guangdong Provincial People’s Government to build a Guangdong video conference platform, and accumulated rich experience in digital government construction. This year, Haoshitong also received tens of millions of strategic financing from Gejin No.3 Equity Investment Fund, a self-management fund of Gree Gold Investment under Gree Group.

From years of deep cultivation to deep layout, the integration effect of Qi Xin Group’s enterprise service platform has been highlighted, and the enterprise-level multi-scenario service capability has been further improved. Under the tide of digital economy, enterprise digitalization has been raised to the height of national strategy, and it is necessary for enterprises to access digital ecology by platform. At present, there is no real giant on the track focused by Qi Xin Group. As a bridge between enterprises and digital supply chain, Qi Xin digital multi-scene operation and maintenance material service platform has great imagination for future development.

It is understood that in 2021, Qi Xin Group officially released a five-year strategy, which will build two "brand moats" with the enterprise service platform as the core–establishing core competition barriers through brand new stationery and brand cloud video; At the same time, relying on the high value-added commodity supply chain system and the continuously upgraded digital platform base, we will escort the new strategic goals. One of its strategic goals is to become the first in digital procurement and service of government and enterprises in China within five years.

Source: Consumer Daily Network

Reporting/feedback

The supporting market has changed little! Investigation of Jinhu Tire Model (1)

  [Preliminary sea election] It is reasonable to say that with the continuous improvement of living standards, our life should be more and more secure, but think about the four major aspects of life, except for clothing, which makes people feel more at ease, the other three have not made people worry in recent years. First of all, "eating" is very dangerous. From Sudan red and melamine in the early years to the recent swelling agent and clenbuterol, the chemical level of Chinese people has surpassed that of Europe and the United States at the dinner table; And "live" should also be careful enough, the building is crooked and brittle, which can make your life savings disappear in an instant; "Traveling" is also not easy. Traveling far away is because the plane is late, the high-speed rail breaks down, and you have to be careful about OTIS when you take the subway to and from work. In the end, you can only choose to drive. You have to check your four wheels first. If "KUMHO" is printed on it, you have to determine whether it is made in tianjin.

Home of the car

  It’s really emotional to forgive such a big bend, because almost everything happens around me. We must pay attention to the problem of tires. As the only accessory that touches the ground, its performance and safety have no less influence on the whole vehicle than the engine or. And inferior tires will have serious problems such as bulging and even puncture, which is a direct threat to our lives. The purpose of this paper is to investigate what brands and models of tires are used by the main models of the three automobile manufacturers (Beijing, yueda) that were recalled because of the quality problems of Jinhu tires. I hope everyone will love life and stay away from inferior tires.

The whole story of "Jinhu Tire Door" incident;  

  March 15th, 2011: At the CCTV "March 15th" party, the video revealed that the raw materials of Jinhu tire were adulterated, and the recycled rubber was used instead of the original rubber, which seriously affected the quality of the tire and brought security risks to the cars using its brand tires.

  March 16th, 2011: China Quality Certification Center suspended 13 3C certification certificates for Jinhu tire products and ordered related products not to be sold in the factory. On the same day, Jinhu Tire issued a statement saying that it is inaccurate to judge the illegal operation of Jinhu Tire simply by adding the number of different rubber compounds in CCTV video.  

  March 21, 2011: Li Hanxie, the chairman of Jinhu Tire (China) Company, bowed to the national audience on the CCTV Economic Channel’s "Consumer Proposition" program and issued an apology statement. He said that the company will determine to apply for recalling all the faulty tires in the shortest time. (Click for details)

  April 1st, 2011: Jinhu Tire (China) Company decided to recall some tire products produced from 2008 to 2011, totaling more than 300,000 pieces, from April 15th. At the same time, tires produced in China after March 2008 will be tested free of charge for six months, and tires that meet the replacement scope and requirements can be replaced free of charge. (Click for details)

  May 17, 2011: Li Hanxie, chairman of Jinhu Tire China, publicly stated that there was no quality problem in the recalled and replaced tires of Jinhu Tire, and Jinhu Tire had a recall without any product quality problem. He also called on the tire industry to issue unified industry standards as soon as possible. (Click for details)

How many tires need to be recalled and which brands are involved?

  Entrusted by Beijing Hyundai Motor Co., Ltd., Great Wall Motor Co., Ltd., Dongfeng yueda Kia Motors Co., Ltd. and Jinhu Tire (Tianjin) Co., Ltd., Jinhu Tire (China) Co., Ltd. submitted a recall report to the General Administration of Quality Supervision, Inspection and Quarantine in accordance with the requirements of the Regulations on the Recall of Defective Automobile Products, and decided that from April 15, 2011, Recall Kumho tire products with batch numbers C0 2208 and C0 4008 produced in 2008, C0 0509 and C0 0909 produced in 2009, C0 2410 and C0 2910 produced in 2010 and C0 0111 produced in 2011, involving quantities.A total of 302,673 articles.

  Involving 3 brands and 12 models:

  Beijing modernCompany recall63,588 vehiclesCars, the scope of recall is part of the cars,,,,,, Mingyu and I30 produced between June 4, 2008 and January 13, 2011. 

  Dongfeng Yueda KIAThe company recalled some 2008/2009 cars, involving6,419 vehicles, and788 vehicles2011 model ruiou sedan.

  Great Wall MotorThe company recalled some cars and cars produced between October 30, 2008 and January 28, 2011.4,685 vehicles.

How can I tell if my tires are produced by Jinhu Tianjin Factory?

  Step 1: Determine the tire brand. KUMHO tire is spelled "Kumho", and if your tire sidewall has this spelling, it is Kumho tire.

  Step 2: Determine the factory code. A string of characters starting with DOT was found on the sidewall of the tire. The two letters after DOT directly reflect the tire manufacturer, CO stands for Jinhu Tianjin factory, and 4T and FE stand for Nanjing and Changchun respectively. C0 (Tianjin), 4T (Nanjing) and FE (Changchun).

Implementation scheme of free comprehensive testing service(Click for details)

  Three conditions: 1. Car tires produced by Jinhu Tire in China.

  2. Products after March 2008 and DOT0808.

  3. Products with residual pattern depth above 1.6 mm.


  The three companies most affected by this incident are Beijing Hyundai, Dongfeng yueda Kia and Great Wall, which are also the only automobile manufacturers participating in this product recall. Therefore, in the first article of the survey, we will first investigate the tires used in the best-selling models of these three manufacturers. The "used tires" below represent the tires used by this model before the Kumho tire gate incident, while the "currently used tires" are derived from the results of this investigation.

● Beijing Hyundai

 ◆ Rena (tire recalled model)

  Used tire: Kumho SOLUS KH25

Hyundai Beijing Hyundai Rena 2010 1.4 GS AT Comfort Type

  Currently used tires: Nexen CP661a, Jinhu SOLUS KH25.

Hyundai Beijing Hyundai Rena 2011 hatchback 1.4L GL MT

This tire was produced in the 27th week of 2011.

  After Kumho’s "Tire Gate", Beijing Hyundai is no longer completely dependent on Kumho and Han Tai, two brothers of its own. Of course, the good water will not flow to outsiders. For example, I photographed a low-profile Rena model equipped with Nexen tires last weekend, and learned from the factory that the future Rena will also be jointly undertaken by Nexen’s CP661a and Jinhu SOLUS KH25.

About Nexen tires: Nexen tire may not be familiar to you, but from my tips above, I think you can guess that it is also a brand from South Korea. Nexen Tire entered China in 2006. This brand, founded in 1942, has now occupied more than 25% of the Korean market and become the main rival of Kumho and Han Tai. If you want to know more about tire brands, you can browse our tire manufacturer introduction article (click here).

 ◆ Elantra (tire recalled model)

  Used tires: Kumho SOLUS KH25 (Tianjin) and Han Tai OPTIMO H426.

Hyundai Beijing Hyundai Elantra 2010 1.6 GLS AT Hyundai Beijing Hyundai Elantra 2011 1.6 manual luxury model

  "Kumho Solus KH25" and "Han Tai OPTIMO H426 (auto show)"

  Currently used tires: Jinhu SOLUS KH25 (Nanjing) and Han Tai OPTIMO H426.

Hyundai Beijing Hyundai Elantra 2011 1.6 manual luxury model

"This tire was produced in the 18th week of 2011"

Hyundai Beijing Hyundai Elantra 2011 1.6 manual luxury model

  Although the hub style of Elantra in 2011 has changed a lot, the tires are still SOLUS KH25 from Kumho and OPTIMO H426 series from Han Tai. Of course, the Kumho SOLUS KH25 used in the current model has been changed from Tianjin production to Nanjing factory production, and we can see that the code of the tire production factory has been changed from C0 (Tianjin) to 4T (Nanjing).

Zhang Zhongde, the "Uncle De" who fought against the epidemic in traditional Chinese medicine, has been appointed as the president of Guangdong Provincial Hospital of Traditional Chinese Medicine, the

Relevant leaders of Guangdong Provincial Hospital of Traditional Chinese Medicine saw Yang Jinghua off at the airport.

On July 13th, Yang Jinghua, director of pediatrics department of Guangdong Provincial Hospital of Traditional Chinese Medicine (the Second Affiliated Hospital of Guangzhou University of Traditional Chinese Medicine), went to Gansu as an expert of comprehensive group of joint prevention and control mechanism of the State Council to guide the prevention and treatment of epidemic situation.

According to the official WeChat of Guangdong Provincial Hospital of Traditional Chinese Medicine, Zhang Zhongde, vice president of Guangzhou University of Traditional Chinese Medicine and president of Guangdong Provincial Hospital of Traditional Chinese Medicine, and Shi Qiaorong, secretary of the Party Committee of the hospital, and other hospital leaders went to the airport to see him off.

From the above information, we can see that Zhang Zhongde has been the president of Guangdong Provincial Hospital of Traditional Chinese Medicine. Zhang Zhongde, known as "Uncle De", has been deeply involved in Chinese medicine for 34 years, and previously served as the vice president of Guangdong Provincial Hospital of Traditional Chinese Medicine. Since the outbreak of Xinguan pneumonia, Uncle De has set out for rescue for 12 times in a row, and participated in the prevention and treatment of COVID-19 epidemic. His footprints have spread all over the country, and he has become a "golden signboard" for Chinese medicine to fight the epidemic.

In addition, the party secretary of Guangdong Provincial Hospital of Traditional Chinese Medicine, who has been vacant for several months, is served by Shi Qiaorong, vice president of the hospital.

Founded in 1933, Guangdong Provincial Hospital of Traditional Chinese Medicine is known as "the first one in Xinglin, South Guangdong". In the early days of reform and opening up, the number of beds in this hospital was less than 300, and it was difficult to pay employees’ salaries. After more than 40 years of struggle, this hospital has developed into the largest Chinese medicine hospital in China and a banner of Chinese medicine in China.

The resignation of famous executives in Herdo is the result of enterprise reform.

    Haier’s external internationalization strategy and internal "market chain" process reform have not been successful until now, and even failed in some aspects.


    On April 17th, Qingdao Haier (600690) announced that a number of senior executives had submitted their resignations. Since most of these senior executives are Haier entrepreneurs and enjoy the company’s management equity incentive scheme, resigning means giving up a large amount of equity incentive income.


    It is believed that the change of Haier’s management may mean that there are huge hidden dangers in Haier’s business operation.


    After the announcement, Haier’s share price plummeted continuously. Since then, the 2007 annual report released by Haier also shows that Haier’s performance did not meet expectations.


    In fact, it is not only now that Haier’s performance growth is in a state of stagnation. As early as 2005, before the global turnover of Haier Group exceeded 100 billion yuan and approached the threshold of the global top 500, Haier’s growth rate had slowed down, and its dream of entering the top 500 was also frustrated year by year. Previously, Haier has maintained a rapid growth for 20 consecutive years.


    Looking back at history, we will find that Haier’s rapid growth is inseparable from the different business strategies adopted in different periods.


    In the 1980s, the domestic home appliance market was facing a serious market shortage. Many enterprises were satisfied with expanding production and neglected quality. However, Haier insisted on strict quality management, and on this basis, implemented brand-name strategy, which made Haier’s products get much better market praise than ordinary domestic products. In the 1990s, Haier expanded its business from refrigerators to a full range of white goods, including washing machines and air conditioners, as well as electronic products such as color TVs and mobile phones. In this process, Haier has given consideration to brand building, channel layout, terminal promotion, after-sales service, internal site management and product development, which has enabled Haier to achieve a benign development pattern of growth, expansion and profitability.


    In the late 1990s, on the basis of gaining a great reputation and market influence in China, Haier began to explore the international market, pursued the internationalization strategy externally, and carried out the process reform of "market chain" internally, and its business scope also diversified from white electricity to black electricity, communication, computer and even finance, pharmacy and retail.


    However, on the whole, Haier’s strategy has not been successful until now, and it can even be said that it has failed in some aspects. Therefore, after entering the new century, Haier has shown the fatigue of growth, which is also an indisputable fact.


    From the root, Haier’s rapid growth in the last century mainly benefited from the rapid development of China’s home appliance market and its relative isolation from the outside world. Haier’s competitive advantage and brand advantage based on quality and channel have localization advantages compared with multinational enterprises and quality and brand advantages compared with local enterprises. This competitive point can also be seen in other China enterprises that have done well, such as Baosteel and Lenovo.


    After entering the new century, with the changes of various external competitive variables such as China’s entry into WTO, the expansion of the local market, the strategic entry of multinational companies, the general improvement of the product quality of local enterprises, and the integration of channel resources, Haier’s advantages in product development, quality management, terminal promotion, etc. are not obvious, and its brand premium has dropped significantly, while its weaknesses in basic technology research and development have begun to show.


    In this case, after reflection, Haier began to give up the plan to enter the world’s top 500 as soon as possible in sales, emphasizing the need to improve profitability.


    As for how to improve profitability, Haier has mainly taken two strategic measures: first, to strengthen the development capability of high-end products and build high-end brands; The second is to improve the internal response ability of the enterprise, so as to respond quickly to the customer’s needs, hoping to quickly reflect the product differentiation. This can also be seen from Zhang Ruimin, CEO of Haier, who repeatedly told the media to learn from Dell, Foxconn and Toyota.


    To this end, Haier launched a new round of company reform in June 2007, which changed the organizational structure of business division system according to product categories for many years, but re-divided it into six subgroups according to the different operating modes of various product lines such as white electricity and black electricity. Including white power operation group (refrigerator, washing machine, air conditioner), black power operation group (color TV, AV products, etc.), digital and personal product operation center (computer, MP3, etc.), global operation center (overseas promotion headquarters is overseas marketing department), innovation market center (domestic market), financial operation center, and cut down some product lines with poor profitability, including microwave ovens.


    This large-scale change, on the one hand, will cause the ups and downs of the company’s business in a certain period of time, on the other hand, it will inevitably lead to personnel adjustment within the company.


    Differences in understanding the prospect of change or power disputes over job changes are very likely to cause turmoil in management. Therefore, it is certain that the recent departure of several senior executives of Haier is the inevitable result of this round of enterprise reform of Haier.


    In recent years, Haier has been pursuing the internationalization strategy, but it has not achieved the expected results. At present, the domestic air-conditioning market has been suppressed by relatively specialized Gree and Midea, and Haier’s position in color TV and mobile phones is relatively embarrassing. After several ups and downs, the computer business has not yet entered the first camp despite its rapid development. Therefore, Haier’s current core position has actually retreated to the traditional refrigerators and washing machines.


    Nevertheless, Haier may explore a new path to greater success with its still strong brand resources, international resources and government resources.


    (The author is an expert on enterprise development strategy)


Editor: Li Erqing

The price reduction of Mercedes-Benz EQE SUV in Wuxi is coming! The discount is 155,000, and the car is sufficient.

[car home Wuxi Preferential Promotion Channel] Recently, good news came from the Wuxi market, and large-scale preferential activities are being carried out, with the highest preferential range reaching 155,000 yuan, and the current minimum starting price is only 331,000 yuan. For friends who are interested in buying this luxury electric SUV, this is an excellent time to buy a car. Please click "Check the car price" in the quotation form to get a higher discount.

无锡地区奔驰EQE

The front face design of Mercedes-Benz EQE SUV adopts a closed air intake grille, which shows its pure electric identity. Mercedes-Benz logo is embedded above the grille, and sharp LED headlights are matched on both sides to enhance the visual impact of the whole vehicle. The whole body adopts streamlined design, with smooth and dynamic lines, showing the perfect combination of luxury and technology.

无锡地区奔驰EQE

Mercedes-Benz EQE SUV stands out with its unique body design and spacious interior space. Its body size is 4880*2032*1679mm and the wheelbase is 3030mm, providing a spacious and comfortable ride experience. The side lines of the vehicle are smooth and elegant, with a front wheel track of 1649mm and a rear wheel track of 1662mm, which ensures the stability and handling of the vehicle. It is equipped with 235/55 R19 tyre size, with exquisite rim style, which further enhances the sense of movement and luxury of the whole vehicle.

无锡地区奔驰EQE

The interior design of Mercedes-Benz EQE SUV is exquisite and full of science and technology, using high-quality materials and fine craftsmanship. The steering wheel is made of leather, and has the function of electric up-and-down and forward-and-backward adjustment, which provides the driver with flexible adjustment options. The center console is equipped with a 12.8-inch central control screen, which has a smooth operation and friendly interface, and supports the voice recognition control system of multimedia system, navigation, telephone, air conditioner and skylight. The car is equipped with multiple USB and Type-C interfaces, three in the front row and two in the back row, which is convenient for passengers to charge. In addition, the front row also provides a wireless charging function. The seat is made of imitation leather. The main and auxiliary seats can be adjusted in front and back, backrest, height (4 directions) and leg rest. It also has the functions of heating and ventilation, and supports the memory function of electric seats. The rear seats can be laid down in proportion to meet different use requirements. On the whole, the interior of Mercedes-Benz EQE SUV is both luxurious and practical.

无锡地区奔驰EQE

Mercedes-Benz EQE SUV is equipped with a high-performance engine with a maximum power of 300 kW and a maximum torque of 858 Nm, which provides the vehicle with strong power output and excellent driving experience.

Said: "In terms of driving experience, the power performance of EQE SUV is acceptable, but the low-profile model is not equipped with rear wheel steering, and the flexibility is slightly insufficient. Compared with my BMW 3 Series, there is still a gap in handling. When driving on the road surface of the pit, the body is more redundant and the suspension system is soft. "