2021 wechat open class PRO： wechat video number announced the original plan of operating rules for the first time to escort the creation.
On January 19th, 2021 WeChat Open Class PRO was held in Guangzhou. At the main forum, the WeChat team brought the latest product trends of WeChat eco-business, such as WeChat applet, WeChat payment, enterprise WeChat, search and search, and small games. The video number that just turned one year old also brought the sharing of "video number, being seen as a kind of power" in the main forum of 2021 WeChat open class PRO.
Since the internal test on January 19th, 2020, the WeChat video number has been iterated into four major versions, which have successively supported the capabilities of the top column, the big screen display of forwarding friends circle, the long video, the live broadcast of rewards, and the continuous recording of wheat. Many users have developed the habit of recording life through the WeChat video number, and many outstanding creators and benchmark cases have emerged in the video number content ecology. Many brands even regard the video number as a new position for brand promotion, and broadcast live new product launches in the video number.
Video number team interprets the operating rules: full openness, equality for all, and protection of originality.
In the process of creation, video number creators often have questions about whether the video number has traffic support and whether they have a preference for a certain type of content. In this regard, Jeanhuang, a lecturer of WeChat open class, said that WeChat video number is a platform that everyone can record and create, and it is also a fully open platform. Wechat video number welcomes all categories and types of creators, and hopes that every creator can find his own space in the video number fairly.
At the same time, with the help of mature products such as WeChat official account, search, take a look, and small programs, the video number can link to the WeChat ecosystem to form a WeChat ecological synergy, so that high-quality content and services can reach more people. The video number is an equal platform for everyone, and everyone can be seen. The high-quality content produced by the creators of the video number can be easily spread continuously by means of friends circle and WeChat group chat, and break through the circle for more people to see. "Our vision is that creators of all categories will be embraced, and high-quality content of all categories can be discovered by users in an equal way," said the WeChat video team when sharing.
In addition, the video number platform has also launched an original plan, which encourages originality and protects originality, but also lowers the certification threshold for creators. For plagiarizing infringing content, creators can also easily initiate complaints against infringing content through the self-service complaint channel of WeChat video number to safeguard their own interests. In 2020, the platform cracked down on more than 250,000 illegal contents such as inducing fraudulent praise and carrying counterfeit goods, and handled a total of 14,614 infringement complaints, protecting the legitimate rights and interests of creators.
The content ecology of video numbers is booming day by day, and Huizhou users like to watch video numbers most.
After a year’s development, the content ecology of the video number has become increasingly prosperous. From the early days when the video number was launched, Wuhan Thunder God Mountain hospital builder "Wan Huan" shared his anti-epidemic experience through the video number, to the construction site worker Kai Kai sharing the daily routine of break dancing on the video number, and then to the 8KRAW photographer Li Zhenglin using the video number to broadcast the meteor shower live. The creators of the WeChat video number have spread all over various industries and occupations, and their creative content has become increasingly rich. In addition to individual creators, there are many stars, KOL and brands including Bili Bili, JD.COM and Aauto Quicker.
In the creation of video number content, what kind of content users like is what every video number creator is thinking about. At the main forum, the WeChat video number team also summarized the most popular video number content characteristics in the past year, including finding creative inspiration in daily life, having clear and clear personnel settings, saying what others wanted to say but didn’t say, unexpected content packaging, shooting scenery that was not often seen, and exploring more creative scenes with live broadcast.
In 2020, in order to better help video number creators to create, the WeChat video number team also launched a WeChat video number creation camp, which held special events in Guangzhou, Shanghai, Beijing, Chengdu, Heilongjiang, Wuhan and other places, and invited outstanding creators in various segments to share their creative experience in video numbers. As an important part of the PRO sub-forum of the WeChat open class in 2021, the PRO version of the video number creation camp also invited creative teams such as Yu Taixian, Beijing News, our video, 8KRAW, Murphy’s Law, etc. as representatives, and shared the secret of creating an account IP and rapidly increasing the number of videos. In the new year, the WeChat video number creation camp will continue to hold special events all over the country to provide more opportunities for video number creators to communicate.
At the PRO site of WeChat open class, the WeChat video number team also shared a set of interesting data of video numbers: users like to open the video number on Friday night to enjoy a relaxing moment and watch it most actively; Sunday is a favorite moment for creators to create and share, and the release content reaches its peak on Sunday. Users in Huizhou, Guangdong, lead other cities in China and become "the city that likes watching video numbers most", and the content of a video number of Niu Niu, a small drummer in Huizhou, is praised by millions a day. Specific to the video data dimension, Lanzhou users like it best, Dalian users like to "chat" in the comment area best, and Beijing users like to watch live broadcasts best. After 85, women regard the video number as an "open circle of friends", and love to record the life in the video number.
In addition, the WeChat video number team also announced the highest video number of the year. In the past year, users loved to search Cantonese-style music content in the video number, and the expression of "like" for high-quality content became the annual expression of the video number. Many stars and KOL share their daily lives on the video number, and the friendly and relaxed new experience also allows users to write "rounding is equal to adding xxx’s micro-signal" in the comment area.
At the end of the sharing, the WeChat video team said, "The theme of this year’s open class is to inspire, and the video number wants to stimulate everyone’s willingness to create and help everyone reduce the difficulty of creation so that everyone can be seen." In the future, video number will continue to optimize the functions and performance of creators and users, bring better video number experience to users, and provide better product experience and operational cooperation support for creators. In addition, PC-side video number assistants, editing APP seconds scissors and other tools will continue to help users create, reducing the difficulty of creation, and everyone has the opportunity to be seen here.
In 2021, the PRO main forum of WeChat open class was broadcast live on WeChat official video number, and the smooth live broadcast experience allowed users to "start classes in the cloud". Tencent Video Cloud helps the rapid development of video number. Through ultra-low latency TRTC and massive CDN services, combined with a series of value-added products such as pilot station, cloud clipper, carousel, AI transcoding, and ultra-fast HD, the video number can open up various content sources and meet the high-quality viewing needs of global audiences.
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