"After beginning of autumn, my skin began to enter a sensitive period again. From time to time, it was red and itchy, so uncomfortable." Xiaoqing, who is engaged in the advertising industry, is 31 years old. She told reporters that she is afraid to choose skin care products at will now, and she is afraid to use products that are too irritating. "Whether the use effect is second is the key, and whether the skin can be kept in a stable state is the key." At the beginning of this year, Tmall Beauty’s White Paper on Anti-aging Trend of Sensitive Muscle in China in 2023 was released, and the sensitive muscle skin care market in China showed a continuous growth trend, especially facial skin care. The data shows that the sensitive skin of women accounts for 60%~70%, among which the sensitive skin of women in Asia accounts for 40%~50%. The reporter noticed that at present, the domestic mid-end sensitive muscle market is larger than the high-end sensitive muscle market, and new products of domestic brands are frequent.

　　Market: The sensitive skin care market is booming.

　　According to Euromonitor’s statistics, from 2020 to 2022, the compound growth rate of China sensitive muscle skin care products market reached 27%, showing a high-speed growth trend.

　　Thanks to the popularity of functional skin care products in recent years, the data of Tmall New Product Innovation Center shows that in the sensitive skin care products category in 2022, the liquid essence grew rapidly and became a trend category. Among them, from the ranking of functional skin care brands, local domestic brands account for more than half of the head brands in the core category of sensitive musculfacial care. The reporter visited the market and found that many offline stores have added many categories suitable for sensitive muscles in conspicuous promotion areas, such as masks, lotions and creams.

　　Watson’s shopping guide told reporters about a new Disney limited product promoted by Winona, which is a series of special care products for sensitive muscles, moisturizing and first-aid soothing. "Now there are samples to give away, which is quite cost-effective." There are also many domestic brands on the shelves, including Runbaiyan, Polaiya, Mibel and Yuze. "At first, I thought these brands were all foreign, and I didn’t know that they were domestic products until I understood them." A young consumer who is choosing sensitive muscle essence said.

　　The development of sensitive muscle track has experienced three iterations.

　　From 2004 to 2008, it was the era of sensitive muscle care 1.0. Consumers didn’t have a clear concept of sensitive muscles, and their needs were still at the stage of solving skin burning and tight peeling, focusing on soothing and repairing functions.

　　2008 ~2020 is the era of sensitive muscle care 2.0. With the deepening of education on the consumer side in the market, people have a certain understanding of the causes of sensitive muscles, and they also recognize the brand of sensitive muscles, pursue natural and gentle formulas, and begin to pay attention to soothing and barrier repair functions.

　　Since 2020, the market has entered the era of sensitive muscle care 3.0. Consumers’ cognition of sensitive muscles is more mature and rational, and they not only have requirements for ingredients, but also pay more attention to the field of skin care with stronger efficacy and more subdivision, which requires higher activity and high efficacy. Accurate care products.

　　Change: local enterprises join hands with medical research institutions to enhance their competitiveness

　　The reporter noticed that with the maturity of sensitive muscle track, more and more consumers will put forward new demands on efficacy.

　　"At present, all products are developed for sensitive muscles of Asian consumers." The relevant person in charge of Ximuyuan said. The research published at the 25th World Dermatology Congress held in Singapore this year (referred to as "WCD World Dermatology Congress") shows that through global sampling, it is found that the proportion of people with sensitive muscles in the sample is as high as 70%, and 40% of them can’t find a clear incentive. Ximuyuan also shared the breakthrough research results in the development of functional skin care products related to sensitive muscles at this conference. It is understood that Ximuyuan has studied the network mechanism of sensitive muscle-related pathways, constructed and improved the sensitive muscle network pathway map, analyzed 13,642 sensitive muscle-related targets, and built an AI-assisted combined biochip Qualcomm screening system. At the same time, in order to get through the transformation of "Industry-University-Research Medical", Simpcare Lab, its laboratory, and Tsinghua University Pearl River Delta Research Institute jointly built a sensitive muscle database.

　　In addition, many brands also build their own core competitiveness, such as Winona, the core brand of Yunnan Betani Biotechnology Group Co., Ltd., whose products rely on the active ingredients of Yunnan’s unique plants. Mi Beier, a functional skin care brand owned by Huaxi Bio, pursues graded repair and creates accurate and efficient research on sensitive muscles.

　　According to the industry, domestic skin care brands insist on independent research and development of patented technology, patented components and mastering core technologies, which is the key to success in sensitive muscle skin care track in the future.

　　Trend: products with superimposed "anti-aging" functions are more favored by consumers.

　　In the current global sensitive muscle track with frequent new products and fierce competition, the market has begun to put forward higher requirements for the efficacy research and development of sensitive muscle skin care products. During the interview, the reporter noticed that at present, the sensitive muscle skin care market is mainly based on repair barrier products, among which the products with "anti-aging" function have a rapid growth rate, and the products with factors such as alcohol A, boson and polypeptide are more favored by consumers.

　　"Can sensitive muscles maintain stability and meet the skin care needs of’ anti-aging’?" Ulike Youlai Group said in an interview that when developing anti-aging products for sensitive muscles, it will be comprehensively considered from many aspects. For example, in the aspect of scientific lipid ratio to improve the toughness of skin barrier, we will choose a more stable combination of Otamin, Ekdoine and multiple ceramides. For example, for psoralen, which is known as plant A alcohol, which is popular in the market at present, peptides, 8D hyaluronic acid and fermentation products of beneficial bacteria will be added to achieve precise and sensitive muscle anti-aging.

　　According to Mintel’s Blue Book of Insight into the Trend of Cosmetics and Functional Ingredients in China released this year, the estimated value of the "anti-aging" segmented track in the overall facial skin care market will reach 40.2 billion yuan. The data shows that 77% of ‌ Female consumers aged 18-49 in China use anti-aging skin care products, and 79% of female consumers in China agree that the sooner they take anti-aging measures, the better.

　　It is generally recognized in the industry that the sensitive muscle market will develop in a more subdivided anti-aging direction in the future, and intensive cultivation and subdivision of the track will become the top priority of the future layout of enterprises and brands.

　　Consumer Reminder: Don’t follow the trend to consume "online celebrity products"

　　Article 11 of the Evaluation Standard for Cosmetic Efficacy Claims published by National Medical Products Administration pointed out that cosmetics with specific claims (such as claims for sensitive skin and claims for tear-free formula) should be evaluated by human efficacy evaluation test or consumer use test.

　　If the product efficacy is claimed by claiming the efficacy of raw materials, literature research, research data analysis or efficacy claim evaluation test should be carried out to prove that the raw materials have the claimed efficacy, and the efficacy claim of raw materials should be fully related to the efficacy claim of products.

　　Professionals in the beauty industry suggest that consumers should not blindly follow the trend to consume "online celebrity products", and "planting grass" and "pulling grass" should be based on the safety of use. If you are in doubt about the products on sale, you can log in to the official channels of relevant cosmetics filing to seize information. (Reporter Tan Weiting)

　　　　On the afternoon of November 26th, Jiahe County Court (Hunan Province) made a first-instance judgment on Wen Yang, the former county party secretary of Yongxing County, for accepting and offering bribes. On the same day, after hearing the 35-page verdict read by the presiding judge, Wen Yang was already somewhat callous. Whether to file an appeal or not, Wen Yang said that he would make a decision after careful consideration.

　　　　According to Chenzhou Daily, on the afternoon of November 26th, Jiahe County Court made a first-instance judgment on Wen Yang, the former county party secretary of Yongxing County, for accepting bribes, and sentenced him to 13 years in prison and deprived of political rights for 2 years. He was sentenced to 6 months in prison for bribery. Decided to execute fixed-term imprisonment of 13 years and deprivation of political rights for 2 years. Recover the defendant Wen Yang’s bribe-taking money of 1,912,395 yuan and turn it over to the state treasury.

　　　　The 35-page verdict records the fact that Wen Yang used his power to "sell officials" and accepted 47 bribes from 47 units and individuals during his tenure as director of Chenzhou Municipal Transportation Bureau and secretary of Yongxing County Party Committee. The number of bribers and the number of bribes are amazing!

　　The county party secretary "double regulations" fell

　　　　Wen Yang, a 49-year-old native of Yizhang County, holds a postgraduate degree. He has successively served as the deputy magistrate of Yizhang County, the director of Chenzhou Municipal Transportation Bureau, the secretary of Yongxing County Party Committee and the director of Chenzhou Economic Development Zone Management Committee. In 2000, Wen Yang became the traffic director of Chenzhou, and became one of the few young cadres at the "Zhengzhi" level in Chenzhou. During this period, he gave the impression that his work was enterprising, his subordinates were convinced, his superiors were satisfied and he had a bright future. In 2004, 45-year-old Wen Yang was transferred to Yongxing County Party Committee Secretary.

　　　　But after all, the young "in" level cadre didn’t control himself. On August 30, 2007, criminal detention was carried out by the branch directly under the Municipal Public Security Bureau, as decided by Chenzhou Procuratorate. On September 13 of the same year, he was arrested.

　　　　Wen Yang defended himself in court, saying: During the Spring Festival and during his study abroad, some responsible persons of township and county-level organs and units gave him money, but most of them didn’t ask for anything, only said that they were paying New Year greetings and visiting, with the aim of contacting his feelings so as to get attention and care. This is a courtesy, not a bribe. At the trial, the court found that after accepting these red envelopes, Wen Yang took care of the briber in reusing and promoting cadres, and greeted the relevant departments in business, all of which met the constitutive requirements of the crime of accepting bribes.

　　　　"Accepting’ festival ceremony’ is a bribe? The legal profession is still controversial. However, a county-level leading cadre (who has served as the director of the Municipal Transportation Bureau and the secretary of the county party Committee) has actually received a gift of more than 1.91 million yuan in five years, which obviously exceeds the general standard of human relations. It is a relatively hidden behavior of’ replacing bribes with gifts’. " An associate professor of law in the Social Science Department of Xiangnan University, who asked not to be named, said.

　　In the past five years, the "seven officials" and "festivals" have reached nearly two million.

　　　　In the indictment of the procuratorate, the reporter found that Wen Yang not only made money by adjusting cadres, contracting projects, coordinating work, etc., but the gift money on holidays became a good opportunity for Wen Yang to take bribes.

　　　　According to the indictment of the prosecution, Wen Yang transferred Yongxing County to be the secretary of the county party committee in 2004. In the Mid-Autumn Festival of that year, he began to accept gifts from his subordinates, including not only the second-in-command of some towns and villages in the county, but also the leaders of various units directly under the county, such as the relevant commissions and offices of the county. The reason of the giver is basically "to get Wen Yang’s concern and support for his work and personal progress". Gifts range from 4,000 yuan to tens of thousands of yuan.

　　　　Since 2004, when he became the secretary of the county party Committee in Yongxing, some cadres have taken action every Spring Festival. Some give money as a "long-term investment" in order to thank Wen Yang for promoting himself in the major adjustment of cadres, in order to seek better official positions; Others "cram for Buddha’s feet" temporarily, giving money while making demands. The "official seekers" hardly avoid people’s eyes and ears. Many township leaders and leaders of county-level organs took public funds together and went to the door to pay bribes. And Wen Yang is always reckless in the face of these "tributes" from subordinates who claim to be "loyal" to himself.

　　　　Being hospitalized due to illness, studying in the Party School and going out for a meeting and visiting are also good opportunities for Wen Yang to receive gifts. It is understood that during his tenure as a secretary in Yongxing County, Wen Yang received US$ 9,000 from Li, the former director of the Finance Bureau of Yongxing County, in 2005, while going abroad for inspection.

　　　　It is said that behind every successful man, there is a wife. Behind Wen Yang, there is also a woman who is greedy for her wife.

　　　　Some cadres in Yongxing County went to Yang Wengu to send money. If they didn’t meet Wen Yang, they gave the money to his wife, Bai Guifang. Everyone knows that as long as the "pillow breeze" blows, things can be done eighty percent.

　　　　There is a township cadre who spends the most money on buying officials, totaling 160 thousand yuan. In the Spring Festival of 2005, in order to be the secretary of the township party committee in the township institutional reform of that year, this township cadre came to Yang Wenjia to find Wen Yang’s wife, Bai Guifang, and presented her with a "New Year’s greeting gold" of 140,000 yuan, hoping that she would put in a good word and support her in front of Secretary Yang. According to the investigation, from 2005 to 2006, the township cadres sent RMB 164,000 to Yang’s wife, Bai Guifang, three times. After Bai Guifang’s "pillow talk", the township cadres also successfully served as the secretary of the township party committee.

　　　　Some township cadres are good at working hard on Bai Guifang. A secretary of the township party Committee wanted to be transferred back to the county seat and was given a "New Year’s greeting" of 20,000 yuan in the Spring Festival of 2006. Bai Guifang is very happy. Bai Guifang will tell Wen Yang exactly who received the money. Later, this person was transferred back to the county seat by Wen Yang as a bureau chief.

　　Serve businessmen and make a lot of money

　　　　The trouble in Yongxing’s "officialdom" was heard by some businessmen with a keen sense of smell. Some businessmen know Yang Shuji’s "hobbies" and try their best to get close to him.

　　　　Wen Yang is also willing to serve businessmen. In public, it is said that it is to attract investment and develop local economy. In private, it seeks benefits for relevant enterprises in project bidding, land sale, house demolition and bank loans, and also makes more money for itself. Although there were only seven cases of bribery in Wen Yang, the amount of crimes reached more than 900,000 yuan and US$ 7,000.

　　　　During his tenure as director of the Municipal Transportation Bureau, he greeted Liu, a self-employed person in Yizhang, who undertook the project. After he became secretary in Yongxing, Wen Yang continued to be busy with Liu’s undertaking the project. The prosecution verified that from 2004 to 2007, Wen Yang accepted Liu’s request to greet his subordinates for Liu’s construction of the reconstruction project of Lanmang Highway in Yizhang County and the auxiliary project of Yongxing County Comprehensive Utilization Power Plant, and at Liu’s request, he rectified the deep-beyond-boundary mining of the lion-shaped coal mine near Xiangyang Coal Mine operated by Liu. In the process. Liu gave Wen Yang a total of 147,000 yuan four times.

　　　　In November, 2005, Li bought a piece of land in Yongxing County Development Zone to build a factory in the name of attracting investment, and asked his cousin Liu to find Wen Yang for help. Wen Yang paid special attention to this land and greeted the relevant departments on the change of land nature. In order to be grateful, Li entrusted his cousin Liu to give him a savings card of China Industrial and Commercial Bank with a memory of 200,000 yuan in Wen Yang dormitory. (Hu Jiushun Liu Zhen)

Editor: Li Xian