"After beginning of autumn, my skin began to enter a sensitive period again. From time to time, it was red and itchy, so uncomfortable." Xiaoqing, who is engaged in the advertising industry, is 31 years old. She told reporters that she is afraid to choose skin care products at will now, and she is afraid to use products that are too irritating. "Whether the use effect is second is the key, and whether the skin can be kept in a stable state is the key." At the beginning of this year, Tmall Beauty’s White Paper on Anti-aging Trend of Sensitive Muscle in China in 2023 was released, and the sensitive muscle skin care market in China showed a continuous growth trend, especially facial skin care. The data shows that the sensitive skin of women accounts for 60%~70%, among which the sensitive skin of women in Asia accounts for 40%~50%. The reporter noticed that at present, the domestic mid-end sensitive muscle market is larger than the high-end sensitive muscle market, and new products of domestic brands are frequent.

　　Market: The sensitive skin care market is booming.

　　According to Euromonitor’s statistics, from 2020 to 2022, the compound growth rate of China sensitive muscle skin care products market reached 27%, showing a high-speed growth trend.

　　Thanks to the popularity of functional skin care products in recent years, the data of Tmall New Product Innovation Center shows that in the sensitive skin care products category in 2022, the liquid essence grew rapidly and became a trend category. Among them, from the ranking of functional skin care brands, local domestic brands account for more than half of the head brands in the core category of sensitive musculfacial care. The reporter visited the market and found that many offline stores have added many categories suitable for sensitive muscles in conspicuous promotion areas, such as masks, lotions and creams.

　　Watson’s shopping guide told reporters about a new Disney limited product promoted by Winona, which is a series of special care products for sensitive muscles, moisturizing and first-aid soothing. "Now there are samples to give away, which is quite cost-effective." There are also many domestic brands on the shelves, including Runbaiyan, Polaiya, Mibel and Yuze. "At first, I thought these brands were all foreign, and I didn’t know that they were domestic products until I understood them." A young consumer who is choosing sensitive muscle essence said.

　　The development of sensitive muscle track has experienced three iterations.

　　From 2004 to 2008, it was the era of sensitive muscle care 1.0. Consumers didn’t have a clear concept of sensitive muscles, and their needs were still at the stage of solving skin burning and tight peeling, focusing on soothing and repairing functions.

　　2008 ~2020 is the era of sensitive muscle care 2.0. With the deepening of education on the consumer side in the market, people have a certain understanding of the causes of sensitive muscles, and they also recognize the brand of sensitive muscles, pursue natural and gentle formulas, and begin to pay attention to soothing and barrier repair functions.

　　Since 2020, the market has entered the era of sensitive muscle care 3.0. Consumers’ cognition of sensitive muscles is more mature and rational, and they not only have requirements for ingredients, but also pay more attention to the field of skin care with stronger efficacy and more subdivision, which requires higher activity and high efficacy. Accurate care products.

　　Change: local enterprises join hands with medical research institutions to enhance their competitiveness

　　The reporter noticed that with the maturity of sensitive muscle track, more and more consumers will put forward new demands on efficacy.

　　"At present, all products are developed for sensitive muscles of Asian consumers." The relevant person in charge of Ximuyuan said. The research published at the 25th World Dermatology Congress held in Singapore this year (referred to as "WCD World Dermatology Congress") shows that through global sampling, it is found that the proportion of people with sensitive muscles in the sample is as high as 70%, and 40% of them can’t find a clear incentive. Ximuyuan also shared the breakthrough research results in the development of functional skin care products related to sensitive muscles at this conference. It is understood that Ximuyuan has studied the network mechanism of sensitive muscle-related pathways, constructed and improved the sensitive muscle network pathway map, analyzed 13,642 sensitive muscle-related targets, and built an AI-assisted combined biochip Qualcomm screening system. At the same time, in order to get through the transformation of "Industry-University-Research Medical", Simpcare Lab, its laboratory, and Tsinghua University Pearl River Delta Research Institute jointly built a sensitive muscle database.

　　In addition, many brands also build their own core competitiveness, such as Winona, the core brand of Yunnan Betani Biotechnology Group Co., Ltd., whose products rely on the active ingredients of Yunnan’s unique plants. Mi Beier, a functional skin care brand owned by Huaxi Bio, pursues graded repair and creates accurate and efficient research on sensitive muscles.

　　According to the industry, domestic skin care brands insist on independent research and development of patented technology, patented components and mastering core technologies, which is the key to success in sensitive muscle skin care track in the future.

　　Trend: products with superimposed "anti-aging" functions are more favored by consumers.

　　In the current global sensitive muscle track with frequent new products and fierce competition, the market has begun to put forward higher requirements for the efficacy research and development of sensitive muscle skin care products. During the interview, the reporter noticed that at present, the sensitive muscle skin care market is mainly based on repair barrier products, among which the products with "anti-aging" function have a rapid growth rate, and the products with factors such as alcohol A, boson and polypeptide are more favored by consumers.

　　"Can sensitive muscles maintain stability and meet the skin care needs of’ anti-aging’?" Ulike Youlai Group said in an interview that when developing anti-aging products for sensitive muscles, it will be comprehensively considered from many aspects. For example, in the aspect of scientific lipid ratio to improve the toughness of skin barrier, we will choose a more stable combination of Otamin, Ekdoine and multiple ceramides. For example, for psoralen, which is known as plant A alcohol, which is popular in the market at present, peptides, 8D hyaluronic acid and fermentation products of beneficial bacteria will be added to achieve precise and sensitive muscle anti-aging.

　　According to Mintel’s Blue Book of Insight into the Trend of Cosmetics and Functional Ingredients in China released this year, the estimated value of the "anti-aging" segmented track in the overall facial skin care market will reach 40.2 billion yuan. The data shows that 77% of ‌ Female consumers aged 18-49 in China use anti-aging skin care products, and 79% of female consumers in China agree that the sooner they take anti-aging measures, the better.

　　It is generally recognized in the industry that the sensitive muscle market will develop in a more subdivided anti-aging direction in the future, and intensive cultivation and subdivision of the track will become the top priority of the future layout of enterprises and brands.

　　Consumer Reminder: Don’t follow the trend to consume "online celebrity products"

　　Article 11 of the Evaluation Standard for Cosmetic Efficacy Claims published by National Medical Products Administration pointed out that cosmetics with specific claims (such as claims for sensitive skin and claims for tear-free formula) should be evaluated by human efficacy evaluation test or consumer use test.

　　If the product efficacy is claimed by claiming the efficacy of raw materials, literature research, research data analysis or efficacy claim evaluation test should be carried out to prove that the raw materials have the claimed efficacy, and the efficacy claim of raw materials should be fully related to the efficacy claim of products.

　　Professionals in the beauty industry suggest that consumers should not blindly follow the trend to consume "online celebrity products", and "planting grass" and "pulling grass" should be based on the safety of use. If you are in doubt about the products on sale, you can log in to the official channels of relevant cosmetics filing to seize information. (Reporter Tan Weiting)

Original title: Development: Image Representation in Special Fields of Military Theme — — Analysis of the May 1st Movie "The King of the Sky"

Author:(Second-level Professor of School of Art and Media, Beijing Normal University, Director of Teaching Steering Committee of Drama and Film and Television Major of Ministry of Education, Director of Art Education Research Center of Beijing Normal University),Li Xinjie (Ph.D. candidate in Drama and Film Studies, Beijing Normal University, lecturer at Anyang Teachers College)

China movies in 2023, after winning a good situation in the Spring Festival schedule and still showing gains in the post-Spring Festival schedule, also achieved more than 1.5 billion box office in the May Day schedule, becoming the third highest box office in the film history. Among them, the eye-catching one is really commendable! The theme development, the fresh expression of the character community, and the high-tech hard-core military secrets are all eye-catching.

1, explore the value of the theme

This film fill that shortcomings of the exist military themes, and for the first time, it shows the new stealth fighter and a new generation of expert test pilot in the modernization process of China in peacetime in a declassified way. The background setting is meaningful, that is, at the beginning, the foreign aircraft gloated and relied on the advantages of military aircraft, which made the pilots of China army angry but lost, highlighting the need for strong military power to deter the enemy’s invasion of China territory, thus launching the story that we should speed up the development of stealth fighter engines and thus speed up the training of new test pilots. The previous generation of test pilots, represented by Captain Zhang Ting, selected and gathered a new generation of test pilots, which opened the story of the struggle and growth of new soldiers in the high-tech era. Who is the "king of the sky"? The film shows not only the engine, but also what the captain said is that people are the final decision! In terms of the performance of the times and mainstream values, it is time for China’s military movies to have stories of test pilots and stealth high-end fighters that reflect their own high-tech and new era. "The King of the Sky" shows an eye-catching effect.

2. Expert test pilots are bright-eyed

The film not only touches on the development of stealth fighters and engines, but also highlights the uniqueness in the characterization of specific fields. The expert test pilot in the high-tech era first appeared in the image, which is not only the result of the times but also a fresh expansion of image creation. The heroic test pilots appeared in front of our eyes. They were brilliant with quite a few gold helmets, but they experienced the same arduous re-selection and elutriation, revealing the high-end nature of the new high-tech test pilots. The relationship formed by the aggregation of special groups is not only technical wrestling, but also competitive to some extent, and there are inevitably eyebrows and secret competitions, but it especially shows the mutual tempering of common will and spiritual quality in shouldering the heavy burden for the country. Especially appreciate each other, the captain Zhang Ting and the scientific research engineer, became the spiritual pillar of the post-90 s test pilots and their spiritual nourishment. However, with the professional spirit of Lei Yu and Deng Fang competing with each other and eventually guarding life and death, they have vividly portrayed the growth of a new generation of high-tech soldiers. The venerable tombstones that sacrificed test pilots on the test flight field are towering, which constitutes a spiritual force for the development of the Republic Air Force.

3, the development of the king of the air

The film focuses on a group of "hidden" rear heroes in China and tells the experimental manufacturing process of a group of "stealth" fighters in China. The so-called "King of the Sky" is not only an excellent test pilot represented by the protagonist Lei Yu (decoration), but also a "car-scrapping" king who is willing to endure the test of life and death at high altitude and make outstanding contributions to China’s aviation industry. The "King of the Sky" belongs to those heroes who sacrificed their lives for the test flight, put aside their personal safety, took care of the overall situation, put "mission" before "life", silently paid for generations, left their names in the martyrs cemetery and disappeared into the dust of the years; The "King of the Sky" are domestic air fighters such as the J-20, J-16 and J-10C that defend China’s airspace and national security. Our knowledge and understanding of them not only stay in the "catwalk" team of the National Day military parade, but also see the "domineering" of China’s aviation military strength in the real battlefield restored by the film. They are made in China and developed by the king of China’s army. The film, with the double superposition of the growth of soldiers and the development of engines, implies the indispensable combination of the king in the air.

4. Breakthrough of audio-visual special effects

The theme of aviation has a natural attraction for movie audiences. Its sense of crisis and the sense of tension hanging by a thread are the "finishing touch" of this kind of film suspense. The shaping of this sense of crisis and tension can not be separated from more and more mature realistic audio-visual special effects. In recent years, no matter the series of "hard science fiction", or the "soft science fiction" or the adaptation of real events, the film as an audio-visual art has made a breakthrough in the "hard core" ontology.

As an air combat film, "King of the Sky" has made a new breakthrough in the production of audio-visual effects. Visually, a large elevation angle, a large depression angle, a large prospect, an aerial mirror, etc., all kinds of rich speed performance and fighter follow-up, greatly enriched the picture performance, including both the aerial wonders and audio-visual stimulation of "speed and passion" and the shock of real flying across the sea at the end of the film. At the same time, in addition to the amazing aerial pursuit, the film presents a unique aesthetic style of images with a large number of static pictures, a large number of balanced compositions and broad perspective shots. Those huge fighters with backlit light, the speed of flying over sandstorms, the flames on tombstones, etc., all add an emotional layer of aesthetics and sadness to the film beyond the visual wonders.

5. Characterization of military spiritual quality

Of course, King of the Sky, as a unique modern air combat film, pays tribute to the "king" who once disappeared into the clouds, and shows us how those dashing, energetic, brave and hard-working test pilots dance on the tip of the knife. It is a unique attempt to expand the theme of the new mainstream films, a gorgeous "test flight" of modern air combat films in China, a microcosm of China’s aviation technology and national defense construction, and a manifestation of China’s self-confidence. The film does not simply depict the hardships of the flight test with an indomitable victory. The continuous ups and downs in the design of its bridge section have become an important opportunity to build people’s character and character growth. China’s flight test career and human growth constitute an integrated relationship. From the beginning of the film, the foreign troops despised us, to the soldiers holding their breath, vowing to develop the engine heart of China’s stealth plane successfully, to the captain’s engine flameout with Lei Yu overload experiment, the captain sacrificed his life to die without bones, and the twists and turns of developing special parachutes to ensure the overload of the plane, especially in the climax, when two test pilots, Lei Yu and Deng Fang, succeeded, they were accidentally hit by birds, which constantly stimulated people’s senses. The image showed that great undertakings were twists and turns and overcame hardships again.

At the end, when the foreign enemy military aircraft invaded China’s airspace again, our stealth aircraft let the enemy run away with its excellent power performance and the outstanding performance of the test pilot. The contrast between the beginning and the end shows that Chinese stealth fighters and soldiers are the spiritual essence of the king in the air.

New film viewpoint

Special fund support for national film industry